Kolaborasi Vespa dan Fila untuk Gaya Berkendara

Secara varian, Fila x Vespa terdiri dari lima lini produk, koleksi premium untuk laki-laki dan perempuan, yang harganya bervariasi antara Rp299 ribu hingga Rp949 ribu.

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KOLEKSI Fila x Vespa yang terdiri produk apparel dan merchandise diluncurkan beberapa waktu lalu.

Fila x Vespa merupakan kolaborasi antara Piaggio & C. S.p.A sebagai pemilik merek Vespa, dengan PT. Polyfilatex, pemegang lisensi tunggal dan distributor resmi Fila di Indonesia.

Fila x Vespa menandai kolaborasi dua merek asal Italia dengan karakter dan ciri khas masing-masing.

“Vespa sangat menjunjung tinggi serta menjaga nilai historis dan tradisi dengan tetap berevolusi mengikuti perkembangan zaman,” kata PR & Communications Manager PT Piaggio Indonesia Robby Gozal.

Menurut Robby, Vespa telah dikenal luas sebagai merek ikonik lintas zaman, yang merepresentasikan gaya hidup dan budaya berkendara.

“Kami percaya kolaborasi Fila x Vespa ini memberi pilihan lebih variatif bagi para pecinta merek Vespa untuk tampil lebih penuh gaya dan klasik,” ujarnya.

Secara varian, Fila x Vespa terdiri dari lima lini produk, koleksi premium untuk laki-laki dan perempuan.

Terdiri dari t-shirt, jaket, topi, tas dan sneakers dengan range harga bervariasi antara Rp299 ribu hingga Rp949 ribu.

Konsumen dapat memilih dan membeli langsung koleksi Fila x Vespa di 40 jaringan dealer resmi Piaggio Indonesia. (S-5)

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