Honda Kian Sasar Generasi Milenial lewat IMS 2020

Selama IMS 2020, pengunjung bisa melakukan swafoto dengan Honda Brio di dalam Infinity Room yaitu sebuah instalasi foto kekinian, berupa ruangan kaca dengan efek lampu warna-warni.

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PADA ajang Indonesia Millennial Summit (IMS) 2020 di Jakarta, pekan lalu, PT Honda Prospect Motor turut berpartisipasi di dalamnya.

IMS 2020 sejalan dengan tema HPM Empowering Millennial yakni Honda menampilkan display dan aktivitas yang komitmen menunjukkan pengembangan potensi generasi milenial di Indonesia.

Memiliki komposisi konsumen yang sebagian besar di rentang usia muda, Honda juga menghadirkan rangkaian produk dan aktivitas sesuai karakter dan gaya hidup generasi milenial.

Salah satunya All New Honda Brio, yang menjadi tampilan utama di booth Honda. All New Honda Brio itu telah dimodifikasi di bagian eksterior, termasuk body sticker, velg dan bumper yang lebih stylish dan sporty.

Selama IMS2020, pengunjung juga bisa melakukan swafoto dengan Honda Brio di dalam ‘Infinity Room’. Yaitu sebuah instalasi foto kekinian, berupa ruangan kaca dengan efek lampu warna-warni.

Sesuai tema pengembangan potensi milenial, Honda juga menampilkan seorang pembalap mobil muda berbakat, Avila Bahar, sebagai salah satu pembicara di sesi ‘Talent Trifecta’. Sesi inspiratif yang menampilkan beberapa anak muda berprestasi di berbagai bidang.

Communications Strategy Manager HPM Adhi Parama Sugarda mengatakan, jumlah generasi milenial di Indonesia terus meningkat dan kini menjadi salah satu konsumen dominan di pasar otomotif.

“Karenanya Honda terus berupaya menghadirkan produk yang sesuai kebutuhan mereka. Salah satunya Honda Brio dan diperkenalkan lewat rangkaian aktivitas melibatkan anak muda,” katanya.

Melalui berbagai aktivitas untuk Honda Brio, HPM secara konsisten berupaya mewadahi penyaluran minat dan bakat anak muda di Indonesia.
Sebut saja pada tahun lalu, Honda menggelar festival pencarian ajang bakat bermusik melalui Brio Music Project.

Untuk ajang penyaluran bakat desain digital, Honda menggelar kontes Brio Virtual Modification, yang telah berjalan 2 tahun.

Kemudian dari ajang balap satu merek, Honda Brio Speed Challenge (HBSC) juga menjadi jalur bagi para pebalap muda dan pemula untuk memasuki ranah balap profesional.

Ajang yang telah berlangsung selama 7 musim ini telah melahirkan banyak pebalap berbakat. Antara lain Avila Bahar yang terjun di berbagai kelas balap.

Avila mengawali karir balap profesional di ajang HBSC tahun 2016. Pebalap berusia 17 tahun ini juga meraih gelar juara umum di ajang Honda Jazz Speed Challenge kelas Promotion pada 2018.

Selain itu Avila juga naik podium ketiga pada ajang balap Indonesia Touring Car Race 1.600 Max pada musim 2019. (S-5)

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